Outbound role · Sales caller

An AI sales caller that calls warm leads in minutes

Calls warm leads within minutes, qualifies and books the meeting. Calls leads who asked to be contacted, opens with a clear reason for the call, asks one good question at a time, handles the common objections and books a meeting straight into your calendar.

Build your sales caller From $0.13/min all-in

What it does

What an AI sales caller handles for you

The sales caller template ships with these goals. You measure it by one number: meetings booked per connected call.

goal · qualify

Confirm the lead’s need, timing and decision role

Calls warm leads within minutes, qualifies and books the meeting.

goal · book

Book a meeting with the team

Part of the template — change it, add to it or remove it.

measured by

Meetings booked per connected call

Every call ends with a logged outcome, so the metric is counted, not guessed.

Who puts an AI sales caller on the phone

Teams whose inbound leads go cold before anyone calls back
Founders and small sales teams without an SDR bench
Agencies following up on form fills and demo requests

Direction

Places calls to your contacts — only those with a lawful basis to be called.

A sample call

Hear how it sounds on a real line

The disclosure comes first, then the greeting you write. Between turns the agent calls its tools — you see each one in the call log.

After the call

A meeting in your calendar and an email invite in the lead’s inbox.
The lead’s need, timing and decision role written back to the contact.
An outcome on every call — booked, not now, or opted out — for your pipeline.

sales-caller · sample call

AgentHi, this is Alex, an AI assistant for [Company]. Is this Sam? You asked us to call about a demo.
CallerYes, that’s me.
AgentGreat. Is this for your team now, or later in the year?
CallerNow, ideally — but my operations lead should join.
check_availability → Tue 14:00 · Wed 09:30
AgentI can book Tuesday at 14:00 or Wednesday at 9:30 with our team. Which suits you both?
CallerWednesday.
book_appointment → Wed 09:30
send_email → invite sent

Illustrative call built from this template’s own tools. Your wording, persona and knowledge replace the placeholders.

The template

Starts configured. Stays editable.

A greeting, the built-in tools this role needs, and room for your own systems through MCP tools.

Greeting

“Hi, this is Alex, an AI assistant for [Your company].” Hi, is this [Name]? This is Alex from [Your company].

The disclosure is always first and added by the runtime; the rest is yours to write. Default greetings ship in English, German, French, Italian and Spanish.

Built-in tools · 12

End the call
Take a message
Log a note
Set the call outcome
Honour an opt-out
Answer from your knowledge
Check calendar availability
Book an appointment
Reschedule
Cancel
Send an email
Update the contact
+ any MCP tool you allow

Outbound rules

It only calls people it is allowed to call

Before every dial the runtime checks consent, do-not-call lists and the recipient’s local calling hours. Outside the window, the call is scheduled for the next open slot — never dialled.

AI disclosure, first sentence. Every call — inbound and outbound — opens by saying it is an AI assistant for your company. Enforced by the runtime (EU AI Act Art. 50, from 2 Aug 2026).
Opt-out the same turn. “Stop calling me” writes the number to suppression before the call ends, and the agent confirms it.
Calling hours per country and state. Outside the recipient’s window, a call is scheduled for the next open slot — never dialled.
Consent ledger. Consent, opt-outs and list hits are stored as append-only evidence: source, basis and time.

Full per-country rules on the AI calling compliance page and in our security and data residency notes.

Warm-lead calling rules by country at launch
Country	Warm leads	Hours
DE	Allowed — With a consent record.	Business hours, recipient-local
FR	Allowed — With documented consent.	Weekdays 10–13 h and 14–20 h
CH	Allowed — With a consent record.	Business hours, recipient-local
UK	Allowed — With consent or an existing relationship.	8–21 h recipient-local
US	Allowed — With a consent record.	8–21 h local; stricter in some states (e.g. OR 8–20 h)

The posture the runtime enforces at launch. Not legal advice.

Set up

Your sales caller, live in four steps

01Start from the sales caller templateGoals, greeting and tools are preset for the role.
02Make it yoursEdit the goals, greeting, persona, voice, hours, tools and transfers.
03Test it free in your browserUp to 20 browser test calls a day, five minutes each, at no cost.
04Give it a number and your contactsAttach a phone number and call contacts with a consent record — every dial is checked first.

Pricing

$0.19 → $0.13 per connected minute

One all-in rate, lower as volume grows. No seats and no setup fee.

Speech-to-text included
The language model included
Text-to-speech voice included
Media transport and SIP included
Standard landline termination included

See AI phone agent pricing

FAQ

Sales caller questions

Does the AI sales caller say it is an AI?

Yes — the first sentence of every call discloses it, added by the runtime so no script can remove it.

Can the AI sales caller cold-call?

It is built for leads who asked to be contacted. Every dial is checked against consent, do-not-call lists and the recipient’s local calling hours; in Germany, France and Switzerland outbound is consent-only at launch.

What if a lead says “stop calling me”?

The opt-out is honoured the same turn: the number is written to suppression before the call ends, and the agent confirms it.

Does it handle objections?

It opens with a clear reason for the call, asks one question at a time and handles the common objections you give it. Anything it can’t answer is logged for your team.

Can I change the goals and the greeting?

Everything in the template is editable: goals, greeting, persona, voice, hours, tools and transfers.

How much does an AI sales caller cost?

One all-in rate per connected minute, from $0.19 on Free down to $0.13 on Scale — speech-to-text, the model, the voice and standard termination included. Ringing and unanswered calls are free, and browser test calls cost nothing.

More roles

Roles share the same agent runtime — a receptionist can hand a caller to a booking agent, or to you.

Inbound